Textile Printinng Technology: Rotary Screen and flat bed screen printing are the major textile prining techniques prevalent presently.
Rotary Screen printing is the most popular production technology and is likely to remian so for several years to come. Presently the share of rotary screen printing is 60%. Due to decreased production on the west but strong growth in the Fr East, where flatbed production is predominantly used, has meant that the flatbed share has increased. This reflects the cheaper labor costs that render this relatively labot intensive method economical to use. A further reason for the increase in flatbed prinintg is the redcution in average production run length.
Trends in Global Printing Market: Textile printing is cyclical business and fashion development. The fashion seasons are becoming shorter resulting in 5-6 fashion forecasts in a year. Customers are demanding great variety of colors and unique designs. Consumers want clothes to express their individuality in homes and the clothes they wear. Due to these reasons there has to be quick sampling and quick order turnaround. The chances of repeat orders are becoming rare. In addition to this average run lengths are rapidly droping. Thus the world of textile printing is rapidly changing. Globalization, quick response and ecology aiming at waste minimisation and reduced pollution impose substantial demands on the different components of the prinitng process. In short, these demands have common denominators: flexibility and versatality. In order to meet such market demands there must a technology which will facilitate mass customization. It is a new concept of production whcih specilaizes in short runs as little as one unit in whcih the customer dictates exactly his requirements. It aims of producing unlimited designs of customer's choice, In one dies not mass customize one would lose business in today's market.
Digital Printing technology supports the present industrial trends: short runs at economical cost, quick delivery, exclusive unique and personalized designs. Digital Printing can also contrubute to ;grren image' of textile; the ecological impact is clearly lower compared to conventional printing. |
